Dov Seidman

Dov Seidman had a vision of a new kind of company that would help businesses get their “hows” right. With this powerful vision and an over-extended credit card, he founded LRN.

Since then, Mr. Seidman has grown LRN into a highly successful company, whose clients include some of the world’s most respected businesses. Disney, Dow Chemical, eBay, Johnson & Johnson, 3M, Pfizer, and Raytheon are among the hundreds of companies who turn to LRN to help management govern more effectively and workers do the right thing, even in the most challenging of situations.

Dov Seidman is recognized as a thought leader on a range of topics—from achieving significance in our new 21st century world, to the importance of trust in personal and business dealings to succeeding with both principles and profits in mind.

In 2007, Dov Seidman’s book, HOW: Why HOW We Do Anything Means Everything in Business (and in Life), was published by John Wiley & Sons, detailing years of thought about business cultures, philosophy, and success. In the acclaimed book, he argues, out-behaving our competitors has become critical to out-performing them. In our hyper-connected and hyper-transparent world, it is no longer what we do that sets us apart from others, but how we do what we do that matters.

Dov Seidman is frequently invited to speak at leading industry events and to senior management and Boards of Directors. Recent media appearances include ABC’s Good Morning America, BusinessWeek, Charlie Rose, Condé Nast Portfolio and The New York Times. He has also been a keynote speaker at UCLA’s annual commencement.